CleanSpin Laundry Services : Expanding Legacy’s Presence in Essential Services

With a deep understanding of the laundromat business from his earlier experiences, Tyler Kania saw the potential in acquiring CleanSpin Laundry Services. Located in a high-traffic urban area, CleanSpin had the fundamentals right: solid foot traffic, a need-based service, and a loyal customer base. However, it lacked modern equipment and efficient operational practices, limiting its profitability.

Tyler saw CleanSpin as an opportunity to create a premium laundromat brand with a blend of tech-driven efficiency and high-end customer service.

Crafting the Deal for Immediate Upgrades
Tyler structured the acquisition with equipment financing and a seller carryback arrangement. This approach allowed Legacy to purchase CleanSpin without a large initial investment, while keeping capital available for necessary upgrades and marketing.

Key Deal Elements:

Equipment-Backed Financing: The loan was secured against the new machines Tyler planned to install, reducing the financial burden and providing the resources needed for top-tier equipment.
Seller Carryback: Part of the acquisition cost was deferred, paid out over time, allowing Tyler to focus on upgrades that would yield immediate profitability.
Rebranding and Upgrading CleanSpin
Once the deal was finalized, Tyler initiated a complete overhaul to turn CleanSpin into the premium choice for laundry services in its area.

Introducing Modern Equipment: Tyler invested in energy-efficient, high-capacity washers and dryers. This not only cut down utility costs but also allowed for a faster, higher-quality wash, attracting customers who valued both time and results.

App-Based Booking and Payment System: Tyler launched an app that allowed customers to book machines, track load times, and pay online. This digital convenience attracted tech-savvy customers and streamlined operations, reducing wait times and eliminating cash handling.

In-Store Comfort and Experience: The laundromat was redesigned with comfortable seating, free Wi-Fi, and a coffee station, turning CleanSpin into a space where customers could relax while waiting. The environment made it appealing not just as a place to get laundry done but as a welcoming, community-centric spot.

Subscription Laundry Service: Tyler introduced a subscription-based laundry service where customers could pay a monthly fee for pickup, wash, fold, and delivery services. This premium offering was a hit with busy professionals and families, generating consistent, recurring revenue.

The Outcome
CleanSpin Laundry Services saw a 50% increase in revenue within the first year after Tyler’s upgrades, and customer loyalty was at an all-time high. The brand quickly gained a reputation as the best laundromat in the area, attracting both regular and new customers. CleanSpin became a key part of Legacy’s strategy in essential services, with Tyler proving once again that even the most traditional industries could be transformed through innovation and a premium customer experience.